Anheuser-Busch is attempting to expand in India, where beer is hardly ever consumed and liquor dominates the

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Anheuser-Busch is attempting to expand in India, where beer is hardly ever consumed and liquor dominates the market. What areas should be targeted for strategic goals? What could be some marketing implications in the Indian market? brief the answer.

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International Management Culture, Strategy, and Behavior

ISBN: 978-0077862442

9th edition

Authors: Fred Luthans, Jonathan Doh

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Posted Date: Apr 23, 2020 11:03 AM

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Anheuser-Busch is attempting to expand in India, where beer is hardly ever consumed and liquor dominates the

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AnheuserBusch would need to focus on gainfulness and promoting while ventur... View the full answer

International Management Culture, Strategy, and Behavior

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