Anna Gregory just completed reading a marketing research report about the top 25 countries that purchase American
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Question:
Anna Gregory just completed reading a marketing research report about the top 25 countries that purchase American products. What would the report most likely say about international research within these countries?
Select one:
a. It is on the decrease due to high costs.
b. Despite the costs of international research, the costs of not doing it are higher.
c. The costs are higher than the benefits.
d. Interpretations of American quality are consistent among different countries.
e. There is a lack of qualified research personnel.
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ISBN: 9781506388595
1st Edition
Authors: Alfred A. Marcus, Timothy J. Hargrave
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