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Behavioral segmentation may be based on Multiple Choice geographic and demographic criteria. lifestyles and demographics. product features and user status. retailer and wholesaler behaviors. demand and supply. Four general categories are used to segment consumer markets, one of which is segmentation. Multiple Choice supplier objective behavioral product demand According to an analysis of an Apple market-product grid for its personal computer line, Apple would get the fewost product synergies from the Multiple Choice products with the fewest complimentary market segments, Mac Pro and Mac Mini. least frequently updated products, MacBook Air and Moc Mini. most versatile products, Mac Pro and iMac. most expensive products, Mac Pro and MacBook Pro. products with the most complimentary market segments, Mac and MacBook Ac. Figure 9-7 shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The largest potential market segment consists of Key: 3 - Large market; 2 - Medium market: 1 = Small market; and 0 = No market In its early years, Apple was often called "Camp Runamok" because Multiple Choice every employee was encouraged to do his or her own thing. its personal computers were running amok with viruses, spyware, and other problems. it was concentrating on laptops while everyone else was concentrating on personal computers all the employees were so young, so they often played more than they worked. there were no coherent product lines targeted at identifiable market segments