Question: Ansoff matrix is a useful analytical tool for assessing online strategies for manufacturers and retailers. ( a ) Explain how digital platforms can be used

Ansoff matrix is a useful analytical tool for assessing online strategies for manufacturers and retailers.(a) Explain how digital platforms can be used to increase market penetration in existing markets. Give THREE (3) points.(b) Explain how digital platforms can be used to develop new market. Give THREE (3) points.(c) A clear delivery and fluent English answer to question (a) and (b) to get a bonus of ONE(1) mark.

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