answer 1 and 2. paragraph each please and thanks

Case 8 Gitman Brothers How can this classic American maker of Justin Timberlake, Adam Levine, TV'S Hewall Fw0 quality shirts ramp up its e-commerce rits, Jonah Hill, Pharrell Williams, and several professional business? athletes, among many others. International customers are enamored with the quality of Gitman Brothers shirts and the 1932. Max Gileman, a skilled shirt-maker, decided to "Made in the USA"label, but the only way for many of them move out of Brooklyn, New York, to the coal town of Ash to purchase shirts is through the company's Web site. Gitman land, Pennsylvania, where he established the Ashland Shirt Brothers know that is Web site needs a makeover because and Pajama Pactory. To satisfy the demands of his largest heritage, and fails to promote the company's rich history and It is not intuitive lowers does not reflect the company's customer, the US military, Gitman developed a shirt fabric that was softer and more comfortable, yet more durable, than the superior quality of its shirts and ties Building a shirt re- Shirts of the era. That fabric would become the foundation of into a finished product, making the collar alone requises 12 quires 80 minutes and 50 steps to turn the 25 pieces of fabric the company's dress shirt business In 1950. Gitman's twinson, Alfic and Shelly, joined for men's shirts" wing a search engine Gita Brother detailed steps. Analytics show that when comers search the family haine, Shelly managed the cut-and-sew op does not show up on the font page of search results, which eration, while Allie handled the finishing department. Their hard work, emphasis on developing the best processes its history of making shirts for difficult to fit professional puts the company Magnificant disadvantage online. With and organizational skills produced shirts of superb quality check, Giman Brothers want to use its Web site to pro with impeccable attention to detail. That same attention to moc "Big & Tull" line of shirts. Once costumes visit the detail carries through to the company's culture to this day. Web site managers want to ensure that they can easily find The factory remained a contract shop, making private label the items they are looking for and work through the steps to shirts for upscale men's stores across the United States, until create their own custom shirts 1978, when a group of dedicated customers approached the Gintan brothers with the idea of selling shine under their Questions own label. Today Gitman Brothers maintains its heritage of Develop a list of at least five search engine optimiza manufacturing its shirts and now ties) in the United States, tion strategies to help Gitman Brothers move up in a rarity in the industry, right where Max Gitman started the search engine results company in Ashland. Many of the workers in the factory are 2. Write a memo to the managers at Giman Brothers that third and fourth generation shirt makers, whone knowledge outlines the design for a new Website that will achieve and collective expertise are valuable assets. In fact, 90 per the goals they have established cent of the company's shirt-makers have more than 20 years 3. Identity at least three specific measures that man of experience Brothers managers can use to evaluate the quality of Gitman Brothers is a boutique shirt maker that sells the company Web site upgrade through more than 800 independent men's shops crow the 4. How can Gitman Brothers use social media to promote United States and elsewhere around the globe as well as its line of quality shirts and ties? through its own Web site. Most of its shirts are ready-made there Ma017. in standard sizes, with an average retail price of $150, but Gitman recently began offering custom made shirts at higher comme Se Va2007 price points. All of its shirts are made of the highest quality camp. Aly AM cotton fabric. Some of Gitman's most famous customers in the USA ale. rooms clude Al Pacino, former Pope Benedict, Drake, Gary Sinise, Hier 2017 former Presidents George HW Bush and Barack Obama, ha