Question: answer 10. Before a marketer can use a reference group's influence to develop a marketing strategy, what must they understand? O A. The group(s) that

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10. Before a marketer can use a reference group's influence to develop a marketing strategy, what must they understand? O A. The group(s) that is/are most relevant to the purchasing situation O B. How long people have been in their groups O C. The trends that groups follow O D. Why individuals choose their groups

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