Question: Answer 1-5 please Creating an Experience: A Glance at the Red Bull 400 The Red Bull brand has both sponsored and created sport events, from

Answer 1-5 please
Answer 1-5 please Creating an Experience: A Glance at the Red Bull

Creating an Experience: A Glance at the Red Bull 400 The Red Bull brand has both sponsored and created sport events, from Formula 1, surfing, surf and rescue, archery, and skateboarding to soapbox race, standup paddling, and mountain running. The Red Bull 400 Park City is an annual event where athletes run 400m up a 134m hill, climbing 2,126m in altifude. With an incline of 35 degrees, this challenge is not for the faint-hearted In 2018 , the event was in its fourth year and gaining in popularity. The work record for the men stands at 3m59s and for the women at 4m39s. As an event director, you have just won a bid to host a new Red Bull 400 event on Keystone Mountain in Silverthorne, Colorado For this inaugural event, your main goal is to create an experience that your key stakeholders will never forget You have three main objectives for this event: (1) to create a sense of celebration with multiple points for socialization among the event patrons, (2) to create a memorable experience that encourages event attendees to return annually for the event, and (3) to increase the length of stay in Silverthorne. The local government in Silverthorne is interested in offsetting the effects of seasonality during the summer, so they are encouraged by your proposal to extend the amount of time that visitors stay in the area You should assume that you found a point on the mountain that equals that of the course in Park City, UT. Using what you have just leamed in the chapter about designing events that inspire memorable experiences. develop a design plan for your event. Be sure to consider the following 1. What is your event concept, keeping in mind Red Bull's brand imege? a. How do you use this concept to theme your event? b. How do you create an atmosphere that leaves a meaningful experience? 2. Who are the key stakeholders? a. How might their needs differ in a way that could affect their experience? b. Will these needs influence your conceptheme as described in Question 1 ? 3. What aspects of the setting and environment could te incorporated into your theme and design concept? 4. How would you create your liminoid zone? 5. When there are multiple races in one event, how do you tie these races together over the muitday event to drive interest, spending, and length of stay among your attendees

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