ANSWER 16-20

From class we learned that marketing research borrows methodologies from all of the following disciplines except: Psychology Economics Robotics Sociology Anthropology Sampling error can be reduced by decreasing sample size. True False The marketing approach that involves developing marketing options through market segmentation, market opportunity analyses or consumer attitude or product usage studies is: Reactive Programmatic Selective Formative Evaluative Mariboro cigarette company created a questionnaire to understand purchase frequency among their current customers. However, they did not want their brand name to bias responses, so they sent out their questionnaire without the sponsor name attached. When responding to the question, "how many packs of cigarettes do you purchase a week" many people lied, and responded with a smaller number than they actually purchase in a week. These inaccurate responses likely result from the fact participants did not want to be judged by those who were going to read their responses (not knowing the reader would be a cigarette company). This is an example of which type of major survey error? Influence error Nonresponse error Response error Sampling error Interviewer-respondent interaction error Brand loyalty tends to be abstract, making it more challenging to measure. As a result, it requires several questions and understanding more than one variable to effectively measure it. Brand loyalty best represents a Construct Outcome Hypothesis Descriptor Predictor