Answer 2 Questions Below

Designing to a customer-derived target price point means that a target price point is derived from understanding the costs of the components and adding a minimal markup to achieve affordability, a target price-point is derived from understanding the percent return on investment for poor people which may be as high as 200-300% a target price -point is derived from understanding the company's overhead structure and calculating the gross profit margin with earnings before taxes and depreciation and interest. None of the above The marketing firm that developed the " Farmers Friends name and logo followed fundamental rules of marketing except one of the following: Emphasized product features Settled on one attractive color scheme and font Prominently displayed visuals of the treadle pump in use by farmers in the region Kept all messages simple, straightforward, and consistent as possible There are no exceptions above