answer 3 questions

- Conducting Research to Learn about Leads Page 243 CRon Chapple Stock Foto Search Glow Images You are a salesperson for an entrepreneurial, emerging company in the consumer packaged goods world, Ag-Kru Foods. Your flagship product is called the PizzaMunch, a portable, healthy pizza product. Ag Kru Foods has gained distribution in a number of well-known grocery stores and mass merchandisers. However, the next step for sales growth targets convenience stores. Your firm has very little experience in this channel of trade. Background Your supervisor has informed you, via e-mail that she would like you to conduct research on two leads (le, convenience store chains) in your territory. She has provided you with an information template. Her directions are as follows: 1. Choose two convenience stores in your geographic area. I would like to know as much about the leads as possible. My plan would be to meet with their top management group in the next 6 to 8 weeks 2. Use a number of the following resources to conduct research and complete the background information for the two leads 3.Submittheated completed information shoot within the next bones. You madiwatha information sheets 3. Submit the typed, completed information sheet within the next 72 hours. You may modify the information sheet as you deem appropriate 4. Please ensure the format and content is professional as your document will be submitted to our chief operating officer as well. 5. Please include the citation for each source of information 6. You can use any data source that is available to you. Per our research vendor, using a basic search engine, such as Google, may be somewhat ineffective. I know that you are currently taking some college classes. Consider consulting databases available on your library website. Also, please consider using the following websites and databases. If available: Linkedin (client) - InfoUSA D&B Hoovers - Google Finance or Yahoo Finance - Social media sites of client, including LinkedIn, Twitter, and Facebook - The client's website, including its "About Us" and "Press" pages LexisNexis Online industry trade publications, including magazines focusing on convenience stores Page 744 player-education.com lebepul Your Information Source of information 1. Name of firm 2. NAIC or SIC Number 3. Number of employees 4. Description of business 5. Headquarters address 6. Headquarters phone number 7. Key management (names) (top 3 managers and titles) 8. How long has each member of management been employed in firm 9. Contact Information for the three top managers a. E-mail addresses (if possible) b. Phone numbers 10. Revenue (income) for most recent year 11. Profits for most recent year w player-ul.mheducation.com/pub/s b. Phone numbers 10. Revenue (Income) for most recent year 11. Profits for most recent year 12. Recent news about the firm (what could you discuss) 13. Awards/honors for the firm and any of its top management 14. Other Information that would assist in starting a conversation/creating rapport 15. Three key Industry trends affecting convenience stores and its prepared food sections/sales Questions 1. Now that you have completed the information template, what websites did you find most valuable? 2. What was the most difficult information to find and why? 3. Now having done this exercise, how would your approach change? Why