Answer #30

A

managers should approach the ( i ) pre-Depression generation, (ii) Depression generation, (iii) baby boom generation, (iv) Generation X, Justify your a (v) Generation Y, (vi) Generation Z, and a. Income (vii) Generation Alpha. a. Pepsi b. Panera Bread b. Education c. The Golf Channel d. dotdash.com e. The Humane Society f. iPad g. Facebook 35. Name three I discretionary consumption h. Crest Whitener System 28. Respond to the questions in Consumer Insight 4-2. 36. How do you when you are your parents' age? working cl 30. How could a knowledge of social stratification be used in the development of a marketing strategy for the following? 38. Would you a. Jeans b. Expensive jewelry c. Fishing d. Organic milk change if t e. Museum attendance to childrer f. Habitat for Humanity 39. Name five upward-pu appropria inappropr 31. Do you think the United States is becoming more 40. What ethi or less stratified over time? urban ren Harlem? APPLICATION ACTIVITIES 41. On the basis of the demographics of devoted coffee shop patrons, select two magazines in which the industry should advertise (use Standard Rate and