answer a total of TWO questions. Each answer should not exceed $1,100$ words $($see above$).$ All questions will be marked equally $($i$.$e$.50$ marks$).$

Question $1$: Introduction to Digital Transformation

Digital transformation has emerged as an important phenomenon in the modern business environment. With reference to the lecture material and your research:

$1.$ Define a digital transformation $(5$ marks$)$

$2.$ Describe, with reference to a real$-$world example, one successful digital transformation and outline what factors led to its success $(25$ marks$)$

$3.$ It is estimated that $70\%-80\%$ of digital transformation fail.

$\backslash$With reference to literature, critique why the majority of digital transformations reportedly fail $(20$ marks$)$ You are required to carry out research $($to beyond the article referenced here$)$ and provide examples and references to real$-$world cases and other articles to support your answer where appropriate. $(50$ marks$)$

Question $2$: Disruptive Digital Innovation

Clayton Christensen was the pioneer of 'disruptive innovation$$ and the prominent management thinker whose ideas on technology had a big influence on some of today's largest companies. His work describes how innovation can create new markets and value networks and eventually disrupts an existing market and the way industry functions. Christensen et al$.(2015)$ describes how the theory of disruptive innovation has proved to be a powerful way of thinking about innovation$-$driven growth. With reference to the Christensen et al$.(2015)$ article on $$What is disruptive innovation$($available on Canvas$)$:

$1.$ Describe the concept of $$disruptive innovation$$ and provide examples $(15$ marks$)$

$2.$ Outline the key criteria for disruptive innovation $(15$ marks$)$

$3.$ Describe the challenges typically experienced by organisations in responding to the threat of disruptive innovation $(20$ marks$)(50$ marks$)$