Answer according to "Future$-$Proofing Heineken: the evergreen strategy"

$-$Which competitive forces are likely to impact the global beer industry and its overall appeal in the foreseeable future? Use Porter$$s $5$ Forces to structure your analysis?

$-$Which macro$-$environmental factors are likely to impact the global beer industry and major players in the foreseeable future? Use the PESTEL framework to structure your analysis.

$-$ How can unforeseen international crises affect industries and companies in both the short and long term? Use the example of the impact of Covid$-19$ on the beer industry and on Heineken in your answer.

$-$What opportunities and threats can be identified for Heineken in a VUCA $($volatile$,$ uncertain, complex, and ambiguous$)$ world as it recovers from the Covid$-19$ pandemic?