Answer All!

A= Expanding Portfolio

B= Greener Pasture

C= Repeatable Differentiation (Smash Hit)

D= Reinvention and Reconfiguration (Castle Walls)

- Discussion on Sirens of Growth - (choose the correct siren by the letter above: A for Expanding Portfolio, etc.) to match the correct strategy, contributing mindsets or conditions We are doing well here we can do well over there! That is the mindset behind this Siren. A capability for reinvention - constantly reconfiguring the business in line with market changes Pursuing Mergers & Acquisitions (M&A) for market diversification We like where we are, it has served us well. Whatever the customer asks for. D The measurable trumps the unmeasurable. It is dangerous to build a business strategy around winning the lottery. But some companies still do this. It is easy to fall into complacency. Business Legacy; Launched around a successful product They hear the siren call the higher the walls, the better! A single thing (product or service) will determine our success; let us roll the dice