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Gillette produces mors "Fusson" and "Mach" for men and "Venus Eivioe" for women. Tho razots have the same titmber of blades, but the XY" version is blue or blsck and th XX verrion is pink. This exumple shows that A. mass cintomizations provides for quatify contriol b. lifentical products connot be positioned diflerently c. Identical products can be positioned dieferenty to different selpients di miss customiastion is elfection Brad is an avid biker, He rides a stationary bike indoors and an all -terrain bike outdoors. As a result, marketers target Brad with biking products. This is an example segmentation according to a. age b. behawor c. attitudes d. yeograpty Broolie has a sunall, specinl occusion, yard sign business. She peints birthday, anniversary, and graduation signs with the recipient's name included and rents the sign for $75 Brooke delivers and picks -up the sigign. Even though Brooke doesn't advertise, Word-of-mouth, ugually from one parent to another celebrating at child a birthday, has made Broolies busitiess grow. This is an exarriple of: a. Niche marketing b. Mass marketing c. Experitences marketing d. Image marketing Ace Hardware sells snow blowers and all the replacernent parts for smow blowers throughout its stornes nationwide. When evalisating the level of sales, Ace's manigement realizes that snow-blowers tend to sell better in the North than in the South because of the heavy snow and lice duritig the winter months, On the other hand whereas the rewerse is true for chlorine and patio furniture, which produce a greater number of sales at Ace Hardware in the South. This nearupleshows that: a. Geogrmphic distinctions among cistomers are used to segment markets. b. Education shapes consumer preferences(e gi opera vs. opryh. cincome facilitates certain cortsumer choices fe E. Four Seasans va Motel GA di. There can be cultural differences withen a country. PRIVM assumes that similar households in the sume neighborhoed share similar characteristics such as demographic data (i.e, age, race, elucation level, marital status, etc) and wariables such as lifestyle, attitudes, and behaviors. PRITM worlos by assigning all households in each neighborhood to a neighbothood grotp. Househoids are grouped into one of 68 demographic and behavioral segments. PRIZM combines geographic and demographic information to form all of the following segments with labels and profile EXCEPT a-some cosese, 18-24 yearsold, rural b. affluent, 25.44 year old, suburbantes c affluent, horite owners, 4560 years ald d. less affluent, renters, 25 . 44 years old Alan reads all the time. He rarely watches television becatse he prefers reading novels on his Kindile. He buys nowels from Amanoncom every werk and uses his Kindle because of the back- lighting on the screen and the ability to chango the font size. Alan also likes the portability of the Kindle. It is lightweight and replaces carrying around heivy books. Alan's behavior shows that if marketers know consumers are avid readers, they know what they enjoy, their social orientation, and the categories of purchases they d be easily entiped to make. This is why marketers are interested in a. age demographics b. prychological and lifestyle chaices cicountry of oripin. d housethold composition