Answer ALL questions)

1. Marketing has three different orientations. Value Orientation is not one of them. a. True b. False

2. The emphasis given to ____________________ is called Product orientation a. Price b. Product c. Promotion d. Place. e. Benefits

3. Value is calculated as ___________________ / __________________________ a. Price b. Product c. Promotion d. Place e. Benefits

4. Which of the following is NOT marketed a. Persons b. Events c. Experiences d. Mood e. Services

5. Miss World is an example of ___________ Marketing a. Event b. People c. Places d. Experiences e. Impression

6. Managers of _________________ - oriented business concentrate on achieving high efficiency, low costs, and mass distribution a. Product b. Production c. Selling d. Marketing e. pricing

7. Managers of _________________ - oriented business concentrate on achieving high profits through high customer satisfaction a. Product b. Production c. Selling d. Marketing e. pricing

8. __________________ Marketing Mix is the amount of money asked in exchange for product. It must be reasonable so as to enable the consumer to pay for the product. While fixing the ____________________ of a product, the management considers certain factors such as cost, ability of the consumers, competition, discount, allowances, margin of profit etc. a. Product b. Price c. Promotion d. Place e. Selling

9. The ________________ factors of a marketing environment are well within the grip of the firm and easy to adjust them to suit the changes, like Marketing policies and Marketing strategies a. Controllable b. Uncontrollable c. influence-able d. catalyze-able

10. Demographic, Social-Cultural and Economic environment are examples of __________________________ environment variables. a. Micro b. macro c. mini d. adjustable

11. One of the reasons for using market research is to _______________________. a. minimize business risk b. gain market share c. win lottery d. create moods

12. Implementation stage of Market research includes_____________________ . a. field data gathering b. rolling out the marketing schemes c. recruiting new franchisees d. create new ads

13. Consumer has many motives to buy. The following is not part of them: a. Emotional and Rational motives b. Product and Patronage motives c. Inherent and Learned motives d. Physiological motives

14. _______________________________ are motives where a consumer takes the decision of purchasing a product by his head and mind. a. Rational buying motives b. Irrational buying motives c. Emotional buying motives d. Lackadaisical

15. When single product is targeted at a single market, this kind of marketing is called____________________________________ a. target marketing b. Differentiated marketing c. Mass marketing d. tangential marketing

16. When different marketing mixes are targeted at different segments altogether, then this kind of marketing is called _______________________________________ a. Mass marketing b. Differentiated marketing c. Target marketing d. Tangential marketing

17. __________________________________ activity implies identifying similar groups of customers with similar needs and characteristics. a. Segmentation b. Targeting c. Positioning d. Differentiating

18. Advertising, Personal selling, Sales Promotion are examples of ________________________________ in Marketing Mix. a. Product-mix b. Price-mix c. Place-mix d. Promotion-mix

19. Catalogue, Email Marketing, telemarketing are examples of ________________________ marketing. a. Retail marketing b. Direct Marketing c.Push Marketing d. Suggestive marketing

20. When a firm chooses to be a low cost, producer, in large scale operations, using economies of scale, then that firm is pursuing _________________________ strategy. a. Cost Leadership b.Differentiation c. Focus strategy d. Blue Ocean