Question: answer all questions according to their marks 1. Why is reach such a key concept in any media strategy? (2 marks) 2. What are two

answer all questions according to their marks 1.

answer all questions according to their marks

1. Why is reach such a key concept in any media strategy? (2 marks) 2. What are two examples of industries who may need very localized geographic targeting? Explain why. (4 marks) I 3. Name two limitations of TV media, and explain why (10 marks)

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