Answer ALL questions based on Article 1 Article 1 The Storage People Launches Self-Storage Business in Shah Alam, Malaysia Myrelo, a Malaysian-based moving company, has launched a subsidiary self-storage business in Shah Alam, Malaysia. The Storage People opened in December in a converted four-story bungalow, offering 132 units targeted at businesses, homeowners and students, according to the source. The project is headed by sisters Noor Amy Ismail and Noor Isma Ismail, who conceived the idea. The Ismails believe rising population will create umaxuanuame increased demand for self-storage services. Shah The slosege Proplefounder Alam is the capital city of the state of Selangor. Population is expected to reach 10 million people in Selangor and the Malaysian capital of Kuala Lumpur by 2020 , Amy Ismail told the source. The self-storage facility offers units from 1.1 to 45 cubic meters. Customers can select units based on floor area or volume. The Storage People offers tenants 24-hour access and employs 15 staff members as well as 20 contractual workers, the source reported. Security includes closed-circuit television, individual unit alarms and offsite monitoring using a cloud-based, self-storage management system. "Even if you forget to turn your alarm back on, our system will ensure that it gets turned on automatically for you," Amy Ismail told the source. Among the operator's services is complimentary moving for new tenants. "Our experience in Myrelo has taught us that moving is one of the more stressful experiences people have to handle," Amy Ismail said. "At The Storage People, we can make it easier for you. So there is no need to worry about how to move your stuff into self-storage because once you sign up with us, we will move you in for free." The business has embraced technology, claiming to be the first Malaysian self-storage facility to offer online reservations. It also gives tenants facility access through an EasyCode mobile app from PTI Security Systems. "Using advanced geo-fencing technology, EasyCode takes away the hassle of remembering gate access codes with a simple touch interface to open gates and doors," Isma Ismail told the source. "You can also view your access history and get notifications." offer this technology. "Using advanced geo-fencing technology, EasyCode takes away the hassle of remembering gate access codes with a simple touch interface to open gates and doors. You can also view your access history and get notifications," explains Isma. Another feature is the Smart Building software, which makes the storage place a smart, environment-friendly building. It helps reduce carbon footprint as a customer's coded access is synced with the zoned lighting and ventilation systems. "We only turn on what we need when you're there and turn it off when you're not," says Isma. As for security, the entire facility is monitored with 24/7 CCTV with individual storage unit alarms. Technology is also helping the business reduce its carbon footprint. The building's software system syncs with tenant access codes to enable zoned lighting and ventilation systems. "We only turn on what we need when you're there and turn it off when you're not," Isma Ismail said. Questions 1. Describe the profile of The Storage People's target market based on the bases of segmentation elements. (5 marks) 2. Elaborate the process of Pre-purchase stage The Storage People's target customer has to go through in 3-Stage Model of Service Consumption. (10 marks) 3. In moving activities from customer's place to The Storage People facility, explain ONE perceived risk and how can he/she reduce it? What can the management offer to assist in reducing the perceived risk? (6 marks) 4. Which category best described The Storage People service? Justify whether it is highcontact, low-contact or medium-contact service category. (4 marks) 5. The Storage People plans to develop its business as luggage storage center at public transport terminals. Describe the FLOWER of SERVICE for new service that The Storage People plans to develop. (10 marks) 6. Elaborate the Post-purchase behavior by a The Storage People's customer after experiencing the service. (5 marks) 7. Create a blueprint diagram for The Storage People current service. (10 marks)