Question: Answer all questions below carefully: Question 1 What are Colgate-palmolive Company's innovation strategic moves and competitive positioning open to the company? Analyse and propose how

Answer all questions below carefully:

Question 1

What are Colgate-palmolive Company's innovation strategic moves and competitive positioning open to the company? Analyse and propose how the company ensures its sustained competitive advantage. (30 marks)

Question 2

What type of innovation and value-creation does Colgate-palmolive undertakes? fully explain with supporting documents for your answer of choice. ( 30 marks)

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