Answer all questions below. (Each question ought to be approximately 250 words) 1. What strategies could Flipkart follow to differentiate its offering from those competitors (7 Marks) and strengthen its position with its core base consumer product companies? (8Marks) 2. Should Flipkart invest in a marketing communications strategy that seeks to establish its identity among end customers (i.e., its customer's customers)? Support your answer. (15 Marks) 3. Describe why brand- positioning strategy should include points of difference and points of parity. Provide an illustration from the case to support your position? (10 Marks) Using the customer-based brand equity frameworks as a guide, describe the distinctive components of Flipkart brand strategy? (10 Marks)