Question: Answer ALL Questions & DO What The Question Ask ! . 42. What is the role of marketing communications? 43. What are the major steps

Answer ALL Questions & DO What The Question Ask !

.

42. What is the role of marketing communications?

43. What are the major steps in developing effective communications?

44. How is the marketing communications mix and how should it be set and evaluated?

45. What is an integrated marketing communications program?

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