Question: ANSWER ALL QUESTIONS Question 1 Analyse the macro and internal environmental factors that variously impacted Jumia's entry, strategies, operations and performance in the Africa? [40

ANSWER ALL QUESTIONS Question 1 Analyse the macro and internal environmental factors that variously impacted Jumia's entry, strategies, operations and performance in the Africa? [40 marks] Question 2 Analyse the role of cultural sensitivity on the strategies, operations and performance of Jumia in the various African markets [40 marks] Question 3 In light of your prior analysis, what strategy would lead to Jumia's long-term profitability and success? Is the company's business model sustainable? Why? [20 marks]

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