ANSWER ALL QUESTIONS!!!! WITH ALL DIRECTIONS GIVEN

Case Study 2 SADAFCO is a Saudi-Arabian company selling recombined milk products. It has also recently diversified into a number of other lines such as ice cream, tomato paste, hummus, mineral water and snacks. As competition intensifies, the company has to decide how to allocate resources and which product lines to focus on in order to sustain market position and growth. Assess SADAFCO's position relative to each of these product lines and the potential opportunities in Saudi Arabia and international markets, taking into consideration market competition, rate of market growth, size, etc. Identify three or more options for SADAFCO, each of which should establish priorities with regard to product lines, and geographic markets. Assess the pros and cons of each of these options from the standpoint of market growth and opportunity, competition and match with SADAFCO's resources and current strengths. Directions: Cases should be written in the format outlined below, Guidelines for Case Write-Up 1. First, define clearly and concisely, the basic decision problem. This should focus on the action to be taken, e.g. how to enter international markets, developing a long-run strategy for international growth, rather identifying symptoms such as declining sales, increased competition. The problem statement should be summarized in 4-5 lines. 2. Next, identify a number of alternative courses of action to deal with the problem identified in #1, i.e. environmental analysis; barriers to entry; cultural differences; internationalization strategy, market entry strategies, etc. For each alternative, list the pros and cons using bullet heads. This should be the major part of your write-up. 3. Write a brief summary, recommending a course of action, selecting one of your suggested alternatives. Give a brief rationale for your choice. This should not exceed 6-8 lines. Case Study 2 SADAFCO is a Saudi-Arabian company selling recombined milk products. It has also recently diversified into a number of other lines such as ice cream, tomato paste, hummus, mineral water and snacks. As competition intensifies, the company has to decide how to allocate resources and which product lines to focus on in order to sustain market position and growth. Assess SADAFCO's position relative to each of these product lines and the potential opportunities in Saudi Arabia and international markets, taking into consideration market competition, rate of market growth, size, etc. Identify three or more options for SADAFCO, each of which should establish priorities with regard to product lines, and geographic markets. Assess the pros and cons of each of these options from the standpoint of market growth and opportunity, competition and match with SADAFCO's resources and current strengths. Directions: Cases should be written in the format outlined below, Guidelines for Case Write-Up 1. First, define clearly and concisely, the basic decision problem. This should focus on the action to be taken, e.g. how to enter international markets, developing a long-run strategy for international growth, rather identifying symptoms such as declining sales, increased competition. The problem statement should be summarized in 4-5 lines. 2. Next, identify a number of alternative courses of action to deal with the problem identified in #1, i.e. environmental analysis; barriers to entry; cultural differences; internationalization strategy, market entry strategies, etc. For each alternative, list the pros and cons using bullet heads. This should be the major part of your write-up. 3. Write a brief summary, recommending a course of action, selecting one of your suggested alternatives. Give a brief rationale for your choice. This should not exceed 6-8 lines