Answer ALL Questions

You have been tasked by HOLEO Golf & Museum, Jakarta to further expand mini

golf into the Malaysian market.

Your report should examine the following factors; but may not be limited to$,$

depending on the nature of the business:$-$

The political and economic environment that supports the Malaysian market.

a$.$ Political environment

i$.$ Host country political climate

ii$.$ Host government action

iii. Legal environment

iv$.$ Regulatory change, political risks

b$.$ Economic environment

i$.$ Balance of payment

ii$.$ Exchange rates

iii. Protectionism and trade restriction

iv$.$ Economic integration

The socio$-$cultural environment that supports the Malaysian market.

a$.$ Socio$-$cultural

i$.$ Cultural influences

ii$.$ Religious influences

iii. Family influences

iv$.$ Language, communication and barriers

The consumer market analysis for the Malaysian market

a$.$ Consumer needs $/$ buyer behaviour

b$.$ Ability to purchase