(ANSWER ALL THE 4 QUESTIONS STEP BY STEP)

Its been over a year and counting since the emergence of Covid-19. But life rages on, and as we accept this new normal and begin each day with the determination to overcome the pandemic just like every other obstacle in our life. Amidst all these negatives, a positive in this pandemic is the evolution of online platforms. One of the stores that popped up in the crowd is Hot Pan, a ground breaking cloud kitchen that sells pizza at your doorstep until 4 am. They are committed to please your taste bud with their unique offering of scrumptious flavors with enriched toppings and crust. Currently they are serving in Banani, Gulshan, Baridhara, Dhanmondi and nearby areas and all throughout Dhaka though a website named Munchies. Now answer the followings:

1. Identify their market segmentation and figure out their target customers. [Make a chart of different segmentation (e.g.: Demographic; Geographic etc.) and just include and talk about the points you can relate with them.]

2. Relate the 4Ps of the marketing concept with this venture. [Just mention what are the 4ps of the marketing and then relate this brand with each of the Ps].

3. If you were given the opportunity to promote their business, what strategies/ media will you use to grab the target customers attention? [Think it through and figure out your strategies here. Feel free to use bullets/ illustrations etc. here]

4. The Revenue of the following pizza type is given below. Figure out the cost and profit (any realistic estimation would do).

Beef Bae 899 BDT Beef Pepperoni 549 BDT