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TH s involvement in hospitality and services sector both locally and abroad is spearheaded by our wholly owned subsidiary, TH Hotel \& Residence Sdn Bhd (THHR). THHR is managed by professional team with over 50 years' of experience and combined expertise in Hospitality \& Services industry. THHR's unique proposition is its assurance that all services provided are Syariah-compliant. THHR manages TH Hotel Kelana Jaya, and Movenpick Hotel \& Convention Centre KLIA via its subsidiary. THV management Services Sdn. Bhd. THHR also earned income from the rental of its halls and seminar rooms as well as food and beverage (F\&B) business activities Movenpick Hotel \& Convention Centre (MHCC) The hotel is operated by Accor Hotels, under the "Movenpick" brand. Mvenpick Hotel \& Convention Centre Klia is conveniently located next to KLIA1 \& KLIA 2 in Sepang. This upper scale hotel and convention center offers comfort, style, and exclusivity with 333 rooms, five restaurants, and spa and poolside facilities. MHCC ballroom can accommodate up to 2,000 pax. TH Hotel Kelana Jaya TH Hotel Kelana Jaya was primarily intended for the benefit of Malaysian Pilgrims visiting the Holy Cities of Mekah and Medina. Pilgrims would arrive from all over Malaysia to stay there for a couple of days before boarding the plane to the 2 cities. TH actually means Tabung Haji. Since the administration of Malaysian Pilgrims moved to TH Complex in Sepang. THHR decided to focus on hospitality, food and beverage. TH Hotel Kelana Jaya features air-conditioned rooms with large windows and free Wi-Fi. The hotel has a 24-hour reception and on-site halal caf. TH Hotel Kelana Jaya is home to Dewan Kelana, which features Asian cuisine. Free private parking is available for guests. Kelana Jaya "Kelana Jaya is a mature, well-planned township with a good mix of everything from modern infrastructure, facilities and amenities to recreational, commercial, industrial and institutional conveniences. You can find practically everything here," says Raine \& Horne International Zaki + Partners Sdn Bhd associate director James Tan. Some government offices are also located here, including the Kompleks Kastam Wilayah Persekutuan Kuala Lumpur, and the Immigration Office in Plaza Glomac. Among the industrial, business and commercial landmarks are Icon City and Western Digital (M) Sdn Bhd in the Sungei Way Free Trade Industrial Zone, Kelana Business Centre and Kompleks Kelana Centre Point. The suburb also has educational and training institutions such as the Malaysia Airlines Academy, Universiti Tun Abdul Razak (UNITAR) and Lincoln University College. Source: - https://www.malaymail.comews/malaysia/2020/09/21/tabung-haji-owned-hotel-movenpickklia-wins-two-awards/1905352 - https://www.theedgemarkets.com/article/cover-story-good-mix-kelana-jaya - https://www.booking.com/hotel/my/th-kelana-jaya a. Article 1 stated the description of Kelana Jaya where TH Hotel is situated. Describe TH Hotel Kelana Jaya target market using the bases of segmentation of consumer market. (4 marks) b. Elaborate FOUR (4) strategies in managing hotel clients' perceived risk. Identify the risk. (16 marks) [Total: 20 Marks] Question 2 There is a quality gap between hotel service delivery and customer perceive service. Winning two awards namely, Best New Green Commercial Building by the Malaysia Green Building Council (MGBC) and Platinum Award Muslim-Friendly Accommodation Recognition (MFAR), enable Movenpick Hotel \& Convention Centre (MHCC) to reduce the gap. Explain to THHR management FIVE (5) ways to continue the effort reducing this gap. (10 marks) Question 3 An alternative in demand managing strategies is to increase demand by retaining customers. Advise TH Hotel Kelana Jaya FIVE (5) strategies to be able to achieve this objective. (10 marks)