Question: Answer all the questions in this section Question 1 (15 marks) Using the information in the case study evaluate the growth of Fastjet. Question 2

Answer all the questions in this section

Question 1 (15 marks) Using the information in the case study evaluate the growth of Fastjet.

Question 2 (10 marks) Consider the volatility of the business environment discussed in the case study. Critically discuss the activities Fastjet employs to stay on top of the external environment and thus adjust its strategy going forward.

Question 3 (30 marks) Consider the nature of business that Fastjet is in. Discuss the type of risk the airline faces; in addition, discuss the responses that Fastjet may employ to deal with those risks.

Question 4 (30 marks) Strategic management in general is a tool that organisations use to create competitive advantage which determines the success of the entity. Subsequently the organisation must develop a generic strategy to compete. Critically evaluate the generic strategy employed by Fastjet.

Question 5 (15 marks) Critically discuss the concept of benchmarking as it relates to the performance improvement of Fastjet.

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