Question: Answer ALL the questions in this section. QUESTION 1 ( 2 0 Marks ) To be branded, products must be differentiated. Differentiated products can create

Answer ALL the questions in this section.
QUESTION 1(20 Marks)
To be branded, products must be differentiated. Differentiated products can create significant competitive advantages.
Discuss how Uber differentiated its value proposition for their target market.
QUESTION 2(20 Marks)
Evaluate how Uber creates market value through collaboration and strategic partnerships.
Answer ALL the questions in this section. QUESTION 1(20 Marks) To

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