answer all the six questions

Section B Answer Any Three Questions Question Three [20 Marks b) Differentiate between the production concept and societal marketing concept. c) Analyse marketing planning process for a given company. Question Four (20 Marks a) Compare and contrast between marketing information system and marketing research b) Discuss in details the factors that affect the consumer decision-making process. Question Five [20 Marks). a) Propose segmentation criteria to be used for consumer and industrial products in different markets. b) Analyse the branding decisions that a firm must make. pschoo Question Six [20 Marksl. a) Differentiate between distribution channels and physical distribution. b) Draw up the personal selling process that a salesperson goes through. (sellers a) Analyse the additional elements of the extended marketing mix. people, processes b) Identify the marketing environment in which the firm operates. i employees _edt Macro Micro distributer POST -motivation seller -after sales service. -gestantees Employees & wartenties Custones competitions suppliers sl holdes. Section B Answer Any Three Questions Question Three [20 Marks b) Differentiate between the production concept and societal marketing concept. c) Analyse marketing planning process for a given company. Question Four (20 Marks a) Compare and contrast between marketing information system and marketing research b) Discuss in details the factors that affect the consumer decision-making process. Question Five [20 Marks). a) Propose segmentation criteria to be used for consumer and industrial products in different markets. b) Analyse the branding decisions that a firm must make. pschoo Question Six [20 Marksl. a) Differentiate between distribution channels and physical distribution. b) Draw up the personal selling process that a salesperson goes through. (sellers a) Analyse the additional elements of the extended marketing mix. people, processes b) Identify the marketing environment in which the firm operates. i employees _edt Macro Micro distributer POST -motivation seller -after sales service. -gestantees Employees & wartenties Custones competitions suppliers sl holdes