answer all these 4 question asap its BBA level marketing managment subject plz awnser them all asap send back fast

MCDONALD'S SCENARIO For many years McDonald's enjoyed worldwide success built on a few well-known, highly standard conditions. The company with the Golden Arches served a simple menu - hamburgers, French fries, and milkshakes or soft drinks. The food was priced low, its quality was consistent, and it was served speedily from establishments that all looked alike and were extremely clean. In recent years, however, McDonald's has seen its growth rate slow down and its dominant market position slip. Why? The changes have been occurring in the company's external environment. We will start with the population picture. For many years McDonald's main customer group was young couples with several kids. Today, people are marrying at a much later age and families have fewer children, so McDonald's traditional customer base is eroding. Then there are the cultural changes. Also consumers have become more health conscious. Let's face it - burgers, fries, and shakes are not exactly at the top of dietitians' menu recommendations today. Consumers want convenience. in the past they hopped in the car and drove to McDonald's. Today they can pop something into the microwave oven or phone dominos to have a pizza delivered. Another challenge came as consumers became more concerned about physical environment. McDonald's polystyrene hamburger packaging was attacked by people who demand the use of recycled and or/ biodegradable products. Paralleling all these challenges were the growing number and effectiveness of competitors like Hardee's, Burger King Wimpy. 1. Identify and discuss the major environmental changes being faced by McDonald's. 2. As a market leader which strategy should McDonald's apply to regain its position? How will you apply this recommended strategy and why have you chosen this course of action? 3. For a product like REFRIGRATOR what market segmentation variables will you use? What will be its' target market? Develop a positioning statement for this product. 4. What is your favorite brand of shoes? As a marketing student write down in five sentences why do you like this brand of shoes