Answer ANY THREE $(3)$ questions in this section.

QUESTION $3$

$(20$ Marks$)$

In Silicon Valley in the USA, the startup "EcoTech Solutions" has gained recognition for its innovative work in renewable

energy and sustainable technology. Led by CEO Sarah Johnson, the company aims to expand its impact beyond the United

States into emerging markets like Africa. Intrigued by Africa's potential, Sarah and her team have begun researching and

strategising around potentially entering into emerging African markets. Sarah has contracted you, a Change Management

Consultant, to assist the company with this decision.

As your first task you are required to write an email to the Executive Committee of EcoTech Solutions in which you discuss

the key issues which the company needs to consider around entering into an emerging market such as Africa. Include

relevant examples, appropriate to the context of EcoTech Solutions, in your email.