Answer based on contracting company

18: What Opportunities Exist for the Organization? Step 19: What Threats Exist for the Organization? The SWOT analysis revisits the analyses of the external environment and industry addressed through 4 and translates the most salient issues into opportunities and threats for the firm. For example, if the industry rises and falls abruptly with economic I Strategy Formulation conditions-an issue addressed in the five-forces analysis- then the prospect of a recession could threaten the firm. If technological advances have not yet been incorporated into production processes in the industry- an issue that should have been addressed in the PEST analysis- then adopting this technology may be viewed as an opportunity. There is no set target for the number of opportuni- ties or threats for a firm. When only several in each cat- egory are identified, the analysis is probably superficial.