Question: Answer based on Snapple case study. 1. Identify specific changes that were made in each of the 4 Ps and explain how they were directly

Answer based on Snapple case study.

1. Identify specific changes that were made in each of the 4 Ps and explain how they were directly responsible for the decrease in Snapples brand value under Quakers stewardship.

2. Do you think corporate culture impacted the markets perception of the Snapple brand. Pick a position (Yes or No) and based on the specific cultural differences referenced in the case, make your case.

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