Answer below questions using the KFC: convince the colonel $-$ m commerce launch case study.Describe the different marketing technologies, mediums and channels that were used in the creation and execution of this campaign. $(8$ marks$)$

You have been asked to extend the campaign for KFC$.$ Using the digital marketing ecosystem $($the digital mindmap$)$ we have studied, justify why you would propose using $4$ new elements of the ecosystem for the campaign and justify why you would also not use$2$ elements of the ecosystem for the campaign with an explanation. $(18$ marks$)$

What key metrics would you measure for the $4$ new elements you have proposed in question $2(8$ marks$)$

Give your personal view of how a business could use the data and conversions from this campaign to drive a future campaign for KFC $(6$ marks$)$