answer both please

In the new product development process, it is important to eliminate options that do not meet important criteria for retention and further examination because: lower quality products must be given a chance to capture their own market a wider variety of products insure lower risks latter stages of the NPD process are more costly more specialty products must be kept higher level of customer service cannot be at the earlier stages of NPD Joe and Liz are modest middle-class parents of four young children and are proud of maintaining their debt-free status. To live within their means, they avoid brands with popular logos such as Nike when shopping for shoes and apparel. The children, who range in age from nine to fifteen, prefer big-name brands, however. Joe and Liz often go to outlet malls to prevent their children asking them to stop when they see the Nike swoosh logo. For Nike, the Swoosh reduces marketing costs because people (including young ones): know what the Nike swoosh means. are ignorant of the brand positioning have memorized the Nike brand name. prefer the Nike colors