Answer both questions at the end as required and with complete steps to get 100% feedback!! Do not attempt if you are not sure or a newbie, you will not get any good remarks if wrong.

Scenario: Out of the many booming markets in Pakistan, mobile phone market has been a very prominent one, especially in the previous two decades or so. The boom in mobile phone market has seen quite some new companies entering Pakistan with their product offerings and the market has seen some tough competition not only in Pakistan but across the globe. Chinese mobiles have also changed the landscape of mobile phone market shares in Pakistan. In Pakistani market (according to "statcounter, Globalstats) 25.22% of the market share rests with Samsung, thus it has a substantial market share along with wide distribution as well as variety of products and consistently available newer products/models. Samsung is followed by Oppo and Huawei, which hold the second and third highest share in the Pakistani market with 13.47% and 12.48% of the market share respectively as in April 2021, which is consistently on the rise since the last few years. Even though the difference in market shares of Samsung as compared to Oppo and Huawei is significant, however, Samsung is facing a huge decrease in its market share due to the rising shares of its competitors especially since the last year. Vivo and Infinix are other prominent names in the market as well; however, they have comparatively less market shares (9.16 & 7.85 % respectively) and spend comparatively less on their R&D while not getting into any head-on battle with the market giants. Apple being very popular in the American and some other developed markets, concentrates on a selected few target markets in Pakistan. They have narrow market segments with tailored marketing mix for those segments. Requirements: 1. As per the provided scenario, identify the types of market dominance strategy being followed by following companies (simply name the strategy against the company; no details required): (12 marks) a. Samsung b. Oppo c. Huawei d. Vivo e. Infinix f. Apple 2. Provide any three characteristics of a successful Market Nicher' (simple three point, no paragraph)