Question: Answer: Defination, elaboration & example please help me urgent. thank you. 04. Discuss the initial pricing strategy that would be most appropriate for a risky

Answer: Defination, elaboration & example

please help me urgent. thank you.

04. Discuss the initial pricing strategy that would be most appropriate for a risky innovative product (20 marks) [Total: 20 marks] Q5. Simpsons, an owner of TBZ company is determining the money spend on marketing communication. He is aware that this is one of the most difficult marketing decisions that could lead to the success or failure of his business. Advise and explain the FOUR (4) methods for Simpsons to decide the money spend on marketing communication (20 marks) [Total: 20 marks)

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