Question: Answer each question in as much detail as possible, considering your organisational requirements for each one. In no more than 250 words, outline the key

Answer each question in as much detail as possible, considering your organisational requirements for each one.

  1. In no more than 250 words, outline the key provisions of relevant legislation, codes of practice and national standards that affect aspects of business operations in relation to market research.

  1. Create a guide which could be handed to others within the workplace to explain the key market research principles and practices.

This should be between 500-600 words in length, and must include at least four of the following principles of market research:

  • Data processing methods and data analysis techniques
  • Project design within given budgets and other resource constraints
  • Design of samples
  • Development and use of hypotheses
  • Role of research in enterprise development
  • Roles and uses of qualitative and quantitative research
  • Use of survey instruments.

  1. In the same guide, create a second section which explains project planning principles and practices in market research.

This should be between 400-500 words in length, and must refer to at least three of the following:

  • Consultation and stakeholder involvement
  • Development of timelines, budgets and other implementation plans
  • Gaining approvals
  • Needs analyses
  • Scoping practices.

  1. List at least four statistical methods that can be used to process, analyse and/or display quantitative data.

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