Answer & explanation for 9&10!

9) A road map for the marketing activities of an organization for a specified future time period, such as one year or five years, is referred to as a A) business plan. B) marketing objective. C) marketing plan. D) marketing strategy. E) marketing program. Explanation: 10) A competitive advantage refers to A) the cluster of benefits that an organization promises customers to satisfy their needs. B) those characteristics of a product that make it superior to competitive substitutes. C) a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation. D) actions taken by a firm with the sole intent of putting a competitor out of business. E) the added value given to a product beyond the functional benefits provided. Explanation