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UESTION 12 When the name of the brand is applied to new product lines, this is called O A. brand extension B. brand repositioning C.umbrella branding D.co-branding O E. brand equity QUESTION 13 Perceptual maps are suitable for A assessing brand equity O B. evaluating brand image C.identifying positioning opportunities O D. All of the above E. Only B. and C. QUESTION 14 Being the clients representative at the agency, and the agency s representative at the clients organization is the job of the O A copywriter OB account planner OC account manager OD media buyer O E media planner QUESTION 15 The term "mass-mediated indicates that by definition, advertising