Question: Answer following using clear bullets, points and examples: (Marks 6) a. What is ABC model of attitude? b. Share your personal experience where your attitude/

Answer following using clear bullets, points and examples: (Marks 6)

a. What is ABC model of attitude? b. Share your personal experience where your attitude/ behavior is influenced by experiential hierarchy. c. Clearly identify what made you follow this hierarchy. d. Suggest how brands can promote experiential hierarchy and for which category of products this hierarchy is most effective.

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