Question: Answer in one sentence for each question plz 5. What is the difference between a vertical e-marketplace and a horizontal e-marketplace? 6. Businesses in B2C

Answer in one sentence for each question plz

5. What is the difference between a vertical e-marketplace and a horizontal e-marketplace?

6. Businesses in B2C e-commerce use a variety of marketing methods to attract customers, such as search engines, online ads, and so on. For businesses in B2B e-commerce finding and attracting customers is much different. Explain.

7. In Business-to-consumer (B2C) e-commerce, the customers will most often pay for products and services using credit cards, financial cybermediaries, electronic checks, Electronic Bill Presentment and Payment (EBPP), or smart cards. Another payment method is a digital wallet. When customers pay by means of a digital wallet it includes payment information and delivery information. This creates a switching cost for your company. Explain why.

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