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Section - B Sample question: Briefly Explain the six steps of the marketing research process Section - C Sample Case study: Turner's Department Store Turner's had been in business for forty-seven years. The first store was located downtown, but the organization had been expanding over the years. The local department store and junior department store chain operated ten department stores and junior department stores, ranging in size from 10,000 to 60,000 square feet. All stores were located in a single metropolitan area with a population of approximately 600,000 people. The firm's volume strength was in soft goods, although it also handled housewares and small appliances in all stores as well as major appliances in some stores. Price savings on name brands were the primary emphasis of Turner's merchandising strategy Turner's was considering its first major venture into survey research. Mr. Clay Turner, executive vice president, had indicated that we want to find out what customers and noncustomers think about us and to learn what directions we may take to gain a bigger share of the market." He sent a list of research needs to several marketing research consultants, Sample Questions: 1. Has the marketing research problem been adequately defined? 2. Identify the issue in the case and how to solve it