Question: Answer ONE question from this section 1) Define CRM and SCM systems by describing their characteristics and components. Explain the two main types of data

Answer ONE question from this section 1) Define CRM and SCM systems by describing their characteristics and components. Explain the two main types of data analytics - descriptive and predictive, Ind elaborate on how each works. Critically evaluate how, and for which purposes, data analytics can be applied in conjunction with CRM and SCM systems. Refer to concepts learned in class and use examples to illustrate your arguments. (40 marks)

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