Answer only $to$ this question:

$2a$: Implement product positioning analysis $of$ all the productsvin the market $by$ their price and quality$($ use diagram$)$

Background info $of$ the assignment: New generation TV sets have been on the market for six years. The companies have been doing well $-$ more than half of the households have purchased a new high$-$tech TV set. Regardless of the declining aggregate demand the Supervisory Board wants the company to be sustainably growing and profitable during the coming years. The Chairman of the Supervisory Board has summoned a meeting and asked the Management Board to evaluate its activities so far. The Management Board must also present a business plan for the coming three fiscal years to the Supervisory Board for approval.

Please examine carefully the data in market research reports and the annual report and read chapter "Equity Valuation" in e$-$book. Perform the following tasks, present your answers in the course project, and prepare for the Supervisory Board and Annual Shareholders' meetings. Please note, that your presentation at the beginning of the game day will be graded as a part of the course project according to the Canvas rubric.

Evaluate the success stories and setbacks so far. Evaluate whether and to what extent have you managed to execute the business plan.

Based on the market information you have:

a$.$ implement product positioning analysis of all the products in the market by their price and quality;

b$.$ implement product positioning analysis of all the products in the market based on Boston matrix;

c$.$ analyse and explain which products in this market have been the most and least successful so far in terms of cumulative profit earned; which products hold the greatest growth potential?

Do private company valuation. If you were about to consider a sale of your business $($exit strategy$),$ estimate what the price would be $($let your opinion be based on the recommendations of the e$-$book, hard facts, analysis and argumentation$)$;

Propose who and why would be your negotiation partner$($s$)$ if a merger or acquisition were considered.

$\backslash$table$[[,\backslash$table$[[$Year $8],[($periods $19-21)]],\backslash$table$[[$Year $9],[($periods $22-24)]],\backslash$table$[[$Year $10],[($periods $25-27)]]],[$Total sales on the market $($units$),,,],[$Total sales of the company $($units$),,,],[$Market share $(\%),,,],[$Net revenue $($thousands of EUR$),,,],[$Gross profit $($thousands of EUR$),,,],[$Sales$-$ and marketing expenses $($thousands of EUR$),,,],[$Product development costs $($thousands of EUR$),,,],[$Total operating costs $($thousands of EUR$),,,],[$Net profit $($thousands of EUR$),,,],[$ROE$,,,]]$The analysis of the

market situation

gives evidence of

comprehensive

work by the

student. The

products have been

correctly

p$$sitioned based

on price and quality

as well as on the

Boston Matrix. The

results have been

shown clearly and

in an attractive way

in the diagrams.