ANSWER ONLY THE 3RD QUESTION

International Marketing considers the same definition and philosophy of Marketing, but it is all about practicing marketing on a global scale, where the scope of marketing transcends the national borders. Identify an organisation in Mauritius which is also involved in marketing its goods and/or services regionally or internationally and attempt the following:

1. Describe the scope of its business, particularly, in relation to the marketing of its goods, services and/or experiences from local to regional or international. (10 MARKS)

2. In its attempt to reach out the foreign market(s), discuss how it practices its segmentation, targeting and positioning. (15 MARKS)

3. Critically evaluate its regional/ international marketing strategies and discuss whether it has been able to ascertain an integrated marketing mix to project a consistent image over its different regional or international markets. (25 MARKS)