Question: Answer only the last two questions accordingly? 1. develop one scenario story? 2. develop the company's response? Read the Global Pharma case study: The Global

Answer only the last two questions accordingly?

1. develop one scenario story?

2. develop the company's response?

Read the Global Pharma case study: The Global Pharmaceutical Industry - Back to the Future .pdf Use PESTEL analysis to identify key drivers (for a group of five, each member should focus on one PESTEL factor group) Range them based on uncertainty and impact. Medium Impact High Impact Low Impact Med. uncertainty High Uncertainty Low uncertainty Develop 1 scenario 'story' Develop the company's response What could be the early warning indicators

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