Question: answer please Use the ATAR model to determine the potential market share for a product concept assuring that it wa achieve a trial rate of

answer please Use the ATAR model to determine the

answer please

Use the ATAR model to determine the potential market share for a product concept assuring that it wa achieve a trial rate of 25%, 80% awareness in the market, and 65% walability in stores. Although theo run repeat rate (Rt) is unknown, market research studies suggest that the proportion of those who repeat purchasing the new product is Rre 65%. (10 points

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