ANSWER QUESTION:

This week's Consulting Practice Challenge is on Airbnb

Here it goes...

You are sitting across the table from Airbnb's CEO, pitching your company to become its main Strategic Advisory Partner, when you are asked the following questions:

- Which (one) company would benefit the most by acquiring/taking over control of Airbnb? Explain your reasons for how Airbnb's assets, intelligence, knowledge, data, market share, costumers, and anything else could help the CEO of the company you identified with selling your recommendation to its board of directors. (This challenge is the direct opposite of last week's challenge).

********RESOURCES********************************************OUTSIDE/OTHER RESOURCES ARE FINE TO USE************

Acquisition strategy definition AccountingTools

https://www.accountingtools.com/articles/2017/5/4/acquisition-strategy

The six types of successful acquisitions | McKinsey

https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-six-types-of-successful-acquisitions

Airbnb and the Hotel Industry: The Past, Present, and Future of Sales, Marketing, Branding, and Revenue Management

https://www.bu.edu/bhr/2018/10/31/airbnb-and-the-hotel-industry-the-past-present-and-future-of-sales-marketing-branding-and-revenue-management/

Airbnb-growth-study-Web-Profits.pdf

https://f.hubspotusercontent10.net/hubfs/2933318/Airbnb-growth-study-Web-Profits.pdf?__hstc=210272970.11b91a988893622228430a3f0728c9fa.1635800343911.1635800343911.1635800343911.1&__hssc=210272970.1.1635800343911&__hsfp=4034898497

How Three Millennials Revolutionized a Global Industry

https://digitalcommons.bucknell.edu/cgi/viewcontent.cgi?article=1008&context=glbm400

Airbnb's Growth Strategy: How they attract and retain 150 million users

https://www.webprofits.com.au/blog/airbnb-growth-strategy

Heads of Growth for Airbnb and Uber Discuss Scaling Growth

https://www.ycombinator.com/library/6Z-heads-of-growth-for-airbnb-and-uber-discuss-scaling-growth

The economic costs and benefits of Airbnb

https://www.epi.org/publication/the-economic-costs-and-benefits-of-airbnb-no-reason-for-local-policymakers-to-let-airbnb-bypass-tax-or-regulatory-obligations/

An Analysis of the Changing Competitive Landscape in the Hotel Industry Regarding Airbnb

https://scholar.dominican.edu/cgi/viewcontent.cgi?article=1189&context=masters-theses Every Company Airbnb Has Acquired Since Its Founding

https://www.businessinsider.in/tech/news/here-are-all-the-companies-airbnb-has-acquired-to-help-it-grow-into-a-31-billion-business/articleshow/73216440.cms

Airbnb Business Model Canvas

https://innovationtactics.com/business-model-canvas-airbnb/ Why Airbnb is suddenly struggling to make money - Vox

https://www.vox.com/2020/2/12/21134477/airbnb-loss-profit-ipo-safety-tech-marketing Airbnb Has Held Talks to Buy Hotel Tonight - WSJ

https://www.wsj.com/articles/airbnb-has-held-talks-to-buy-hotel-tonight-11547838020