Question: Answer questions 1 & 2 for Consider This box 2.5 (Big Data in the Magic Kingdom) on Page 37 in textbook, Management Decision-making, Big Data

Answer questions 1 & 2 for "Consider This" box 2.5 (Big Data in the Magic Kingdom) on Page 37 in textbook, Management Decision-making, Big Data and Analytics by Simone Gressel

1) Discuss which management challenges Disney might have in regard to their bracelets.

2) If you were a customer at Disney, what would be your reaction to this new technology?

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